Is your marketing team disciplined enough? Is there a more efficient way to advertise, promote, and refer your products or services? Is there a way getting your customer only the information they want and when they want it?

Lean marketing is a whole-systems approach that creates a culture of continuously improving processes. It is a system focused on and driven by customers, both internal and external. Lean manufacturing isn't just an industry buzzword or quick-fix alternative. Increasing competition demands a continuous focus on minimal costs, maximum customer options, fast delivery, and high-quality products and services.

Today's companies must be innovative while focusing on waste reduction, improved lead-time, maximized flexibility, and upgraded quality. Remember the old adage about marketing - only 50 percent of your marketing works, you just did not know which 50 percent. Lean marketing principles will allow you to implement proven strategies.

The components of Lean Marketing include Value Stream, Lean Metrics, Current State, Future State, and Kaizan Plan, and these components fit nicely with both the Marketing Plan Pro and the Six Sigma.

Marketers need to critically evaluate their processes to determine their effectiveness in bringing maximum value to customers. Today's techniques are creating more efficient methods to deliver targeted messages in the particular manner that customers wish to receive it. It must be remembered that it is our job as marketers to deliver the message in a manner a customer wishes to receive. As stated earlier, lean marketing is a system focused on and driven by customers. Optimizing the value stream from their eyes and in an efficient process takes marketing to a level not experienced before.

What if your marketing was based on these principles?

1. Delivering what the customer really needs or wants?
2. Creating value and minimizing waste?
3. Marketing flowing with little interruptions?
4. Achieving balance in your marketing?
5. Processes that will achieve future state?

What is your customer looking for?

1. Solving their problem.
2. Not wasting their time.
3. Simple Solutions