We believe in installing a system. Why? Because our experience is that a system will always outperform any other approach in getting all the customers you need, maintaining customers and working with people you like and trust and who will be loyal to you and refer others to you forever. This is a 1-year program that you commit to. The initial six months is very intensive and requires a strong commitment both from a strategic and implementation viewpoint .

Here is some initial sequence of steps we will use to create a Marketing System in your organization. It ensures you carefully think through what outcomes we want to create, what supports and barrier we need to plan for, and who we have to involve within your organization to guarantee success.

1. What are your targets? How will we measure success? Few have money to burn, and we must ensure we are tracking and measuring effort and investment against objectives.
2. What are you presently doing and how do your stakeholders feel about them?
3. What is the one thing you do differently that differentiates you and that will drive your organization forward?
4. How do we make every prospect, customer, staff and strategic partner you serve an ambassador and referral source?
5. What should be on your annual calendar of marketing programs?
6. What’s your investment strategy – not only in media, but in time and events?

HERE ARE SOME GUIDELINES:

We work on a retainer basis. We will give you a firm quote based on a detailed brief provided by you of what you need.

We generally find that about 30% of organization budgets go to fees, creative and production, with 70% going to media, materials, internet presence and other out of pocket expenses. Over time, this usually shifts to 80%/20%, as we don’t need to recreate materials and programs from scratch.

Your monthly fee after that depends on how much you want to do yourself. For example, you may want to schedule a day a month to review your plans and programs, and provide strategic coaching. On the other hand, you may need us to do the work: manage projects, find suppliers, prepare media plans, manage public relations and events, create flyer and ad templates and scripts.

Contracts are as long as makes sense to both of us – it may be that you need us more early in the year and then want to do more yourselves once the programs get going.